The project focused on creating a pet store branding with a yoga studio for its customers and pets, keeping in mind the concept behind the whole project which is yoga.
The entire project comprises of a kit development which resembles a doghouse from the outside and comprises of 8 products. Apart from that, three sets of three dog chews, bath bombs and edible seeds containers have been designed.
Each item in the kit, as well as the outside, had a different illustration of a hilarious dog posing and patterns were also illustrated in the same style around the entire container with respect to the flavor/ fragrance of the product.
Vector style illustrations are used for the brand artwork with dogs and owners doing hilarious yoga poses. Each item in the kit, as well as the outside, had a different illustration of a dog and patterns were also illustrated in the same style around the entire container with respect to the flavour/ fragrance of the product.
